Webloyalty

Webloyalty in the News

Webloyalty Acquires Loyalty Ventures, Incetive Networks To Drive Traffic To Client Sites

NORWALK, CT – July 29, 2008 – Webloyalty.com (http://www.webloyalty.com), a leading provider of incremental revenue for online businesses, today announced it acquired the business of Loyalty Ventures, the developer of private label solutions that increase revenue and enhance customer loyalty for e-commerce merchants. The acquisition enables Webloyalty to provide online businesses with greater access to a marketing platform that drives traffic to their sites with special offers or cash back incentives from over 2,500 online retailers. No financial information on the acquisition is being disclosed.

Incentive Networks™, the comprehensive and customizable loyalty marketing platform created by Loyalty Ventures, operates private-label, merchant-funded loyalty programs that enable affinity and membership organizations to reward their members with frequent flyer miles, cash back coupons or other incentive awards.

“One reason Webloyalty acquired Loyalty Ventures’ business is the compelling technology behind the Incentive Networks platform. Our clients are all e-commerce companies looking to drive more traffic to their sites. Incentive Networks will help them increase sales and grow their loyal customer base,” said Rick Fernandes, CEO and co-founder, Webloyalty.com.

Fernandes continued, “With the acquisition of Loyalty Ventures and our other recent acquisition of Lift Media, Webloyalty now has the tools to assist its clients in generating incremental revenue from each phase of the sales cycle: increasing site traffic, minimizing sales lost through site or shopping cart abandonment, providing alternative payment methods and encouraging repeat purchases. We are a full service provider for any online business.”

Loyalty Ventures’ clients and merchant advertisers benefit from access to Webloyalty’s resources including its marketing and customer service expertise, technological infrastructure and Payment Card Industry (PCI)-compliant systems.

“We are excited to exponentially grow our business with the technical, financial and management expertise of Webloyalty while also delivering a more comprehensive solution to our existing clients and merchant advertisers,” said Mike Weller, CEO, Loyalty Ventures.

About Webloyalty

Webloyalty.com, a leading provider of incremental revenue for online businesses, has more than two million memberships in its reward, discount and protection programs, including Reservation Rewards and Shopper Discounts & Rewards. Members benefit from high-value subscription services that match their needs and interests. Webloyalty clients – more than 150 e-commerce, e-subscription and e-travel sites – benefit from increased revenue and repeat purchases.

Founded in 1999, Webloyalty was recently rated one of the 200 fastest-growing technology companies in North America by the Deloitte & Touche “Technology Fast 500” awards program.

Additional information about Webloyalty is available at www.webloyalty.com. For customer service, please contact 1-800-732-7031 or customerservice@webloyalty.com.

About Incentive Networks

Incentive Networks provides private-label, merchant-funded loyalty programs for affinity and membership organizations to enable their customers to shop easily and securely at more than 2,500 retailers worldwide. Clients such as Intuit, British Airways, BMI, Schoolpop, eScrip and others leverage Incentive Networks’ unique experience in the marketplace to launch highly integrated loyalty solutions in the US and Europe.

Additional information about Loyalty Ventures is available at www.loyaltyventures.com. For sales information, please contact info@loyaltyventures.com.

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